GROHE ICON 3D. CREATING THE IMPOSSIBLE.

Imagine a tap that redefines everything you previously thought possible. A 3D printed tap, born of the latest technology. Offering the superlative function, you would expect from GROHE, but presented in a silhouette at once iconic and astounding. Where all the usual rules of design and manufacturing have been suspended. A 3D printed tap of dazzling precision, lightness and modern elegance. With the GROHE Icon 3D collection, Allure Brilliant Icon 3D and Atrio Icon 3D, the impossible becomes cutting-edge reality. By embracing the still-emerging technology of 3D metal-printing, GROHE’s designers and engineers are pushing the boundaries of how a tap is made. The GROHE Icon 3D printed tap takes the future of the tap to exciting new places. With the reinterpretation of the Atrio and Allure Brilliant lines by incorporating the Icon 3D design, GROHE takes product design and the joy of water to a whole new level. Paul Flowers, Chief Design Officer, emphasizes: “Every innovation always starts with a bold vision. To re-think what is possible is for us only a question of perspective. With GROHE Icon 3D, we are entering the future of product design as we are now able to create designs that at first appear impossible. By embracing the still-emerging technology of 3D metal-printing, we are pushing the boundaries of design and truly shape the future of water.” Thomas Fuhr, CEO Grohe AG, adds: “In order to be a pioneer in the industry and to further expand our technology leadership, we invest heavily not only in research and development, but also in innovative manufacturing processes in our plants. With 3D metal-printing, we are ringing in a new era in production which is made in Germany. We focus on our core business and use our taps to cover the entire value chain, clearly distinguishing us from our competitors. Essential to us is that we retain our proven GROHE quality and translate it into a 3D-metal-printed product.